Maximizing Your Promotional Efforts and Advertising Budget

HousingConnections.org is an excellent site available to you to promote homes for sale and units for rent. All use of the site is 100% free and with several thousand searches performed weekly, HousingConnections.org is the area's best local housing resource.
We understand that as a housing provider your emphasis is on filling vacancies or selling property while reducing expenses. HousingConnectio ns.org can assist with both! Because all use is completely free, HousingConnections.org is a logical and economical first tool for your marketing toolbox! With a recently revamped advertising campaign to housing consumers across the Portland / Vancouver market, HousingConnections.org is the area's best local housing resource.
Many of you are also using print media and other websites to promote your properties. We'd like to suggest optimizing your online advertising by linking other advertisements to your HousingConnections.org post.
Special Advertising Features
HousingConnections.org has recently released and is promoting several Special Advertising Features and tips to take full advantage of your HousingConnections.org usage. You can view detailed information and easy-to-follow instructions on each of these at http://housingconnections.org/Help.cfm?t=115.

Link Other Ads to Your HousingConnections.org Postings
There are several ways to refer other online or print advertisements to your HousingConnections.org postings, and the benefits are many. Referring other ads to your HousingConnections.org saves you time and paid print space when you've already input the following into the system:

n property data and details
n unlimited descriptive language and contact information/instructions
n uploaded interior/exterior pictures and floor plans
n uploaded documents (application, promotional flyer, etc.)
n plus the automatic feature of HC's powerful GIS mapping function

Don't duplicate your efforts! Post all your info. and uploads at HousingConnections.org and refer other ads to efficiently offer detailed information. You can do this one of several ways:

n Refer to your new HousingConnections.org property ID #
n Link to a specific property's Search Results page on HousingConnections.org
n Link to a specific property's Full Details page on HousingConnections.org
n Link to a list of all of your properties on HousingConnections.org
n Link to a list of your currently available properties on HousingConnections.org

For questions about or a complimentary presentation on the site, contact me at jbecker@fhco.org. You can also contact the HousingConnections. org Tech Support Line at 503/823-4141 or help@housingconnections.org.
HousingConnections.org was launched by the City of Portland a few years ago, with support from jurisdictions around the region making the service available completely free of charge across Clackamas, Clark, Multnomah, and Washington Counties. The HousingConnections.org model has been so successful at serving housing providers, consumers, and housing agencies the program has been replicated and implemented in local markets around the country.
The Fair Housing Council (FHCO) became involved with the site via a grant with the City of Portland to help spread the word about the site to housing providers. We’ve been impressed with the site’s premise and success for quite some time and it is our goal to help you make effective use of this great resource!
This article brought to you by the Fair Housing Council; a non-profit serving the state of Oregon and SW Washington.
Q’s about your rights and responsibilities under fair housing laws?
Visit FHCO.org or call 503-223-8197 or 1-800-424-3247 (TTY)
Q’s about this article?
Want to schedule an in-office fair housing training program or speaker for corporate or association functions?
Contact Jo Becker at jbecker@fhco.org or 503/453-4016.
Have property to promote?
Advertise for free across the Portland / Vancouver market at HousingConnections.org! Contact Jayme Rabenberg at 503/453-0926 or jrabenberg@fhco.org.